Ever since I was a little kid, I dreamed of working in pharmaceutical advertising.
Well, not exactly, but I’ve always wanted to be a storyteller—and pharma is full of life-changing stories.
When I tell people I work in pharma advertising, they usually say something like, “Oh, like those cheesy ads on TV with an old couple holding hands on a beach?”
“Sort of,” I tell them, because while that is a form of pharma advertising, I believe that the work can be bigger and bolder than that. It’s the goal I strive for in every piece I touch.
Below are some of the brands I’ve had the pleasure of working on:
Therapeutic area: Oncology
Client: Regeneron Pharmaceuticals
Market: US and Global
Audience: HCP
I’ve worked on this brand for over 4 years across multiple oncology indications and a variety of pieces, including CVAs, objection handlers, websites, emails, banners, conference booth engagements, and more.
Therapeutic area: Rare disease
Client: Savara
Market: US
Audience: HCP and Patient
I worked on launching the unbranded DSA campaign for aPAP ClearPath™ from helping craft the initial brand messages to the final live websites—for both HCP and patients.
Therapeutic area: Rare disease
Client: Grifols
Market: US
Audience: HCP
Helped implement new HCP campaign in a CVA, among other pieces. Have led day-to-day copy efforts for manuscript to final execution.
Therapeutic area: Sickle cell (since withdrawn from market)
Client: Pfizer
Market: US and Global
Audience: HCP and Patient
Led day-to-day copy work across the entire brand, including the implementation of a new campaign.
Therapeutic area: Rare disease
Client: Rhythm Pharmaceuticals
Market: US
Audience: HCP and Patient
Helped lead copy for multiple projects in a brand launch that included 100+ pieces.
Therapeutic area: Rare disease
Client: Blueprint Medicines
Market: US
Audience: HCP
Worked with my art director partner to develop the unbranded campaign idea chosen by the client. This eventually evolved into the beautiful website below.